This campaign came through a YCN brief and the aim was to help young people between the age of 13-16 understand the long-term dangers of alcohol consumption at a young age. The first piece is a poster, which was designed in such a way that it would try to relate directly to the target audience. I wanted to create designs like ones they would see everyday at school. This piece poses as an exam paper, but with a twist. The questions are ones that relate to alcohol, but are worded in ways that a normal exam paper would be structured. The whole layout also represents the layout of a real exam paper. The second piece was a billboard design, and the theme was the same except this time I did this through a single question, like one a teacher may post on a whiteboard in a lesson.